Have you ever walked into a store for paper towels and deoderant and left with half a new wardobe, a smoothie machine, a pool float and a maxed out credit card? That's what shopping for Winter 20/21's outerwear feels like. EVERYTHING IS FIRE! There are so many brands in the market right now and they are all finding something to make them stand out. From sustainability, athlete and artist collabs, and crazy new tech, it's going to be near impossible to choose. If we had another 11,000 sq/ft I'd try to buy it all. While we spend the next couple weeks writing orders and figuring out what will make to the floor next season, here are some of the lines we are the most excited about. 

New favorite brand among some of the TSM staff is Elevenate out of Åre Sweden. Bright color combos, soft fabrics and perfect cuts, next year's line is already locked and loaded. 

The days of "pink it and shrink it" for women's ski apparel are over. We already have two of our dude staffers fighting over who gets to wear their camo Strafe Nomad jacket at the demo's, but I've got my eye on these ladies Scarlett Camo Bibs for next season. 

Sustainability is a big factor for future outerwear production. Picture has figured out how to create a garment from sugarcane in their first Bio Sourced jacket. Side note: the fuzzy undies. 

A closer look. 

No fear of color here. 

Newcomer Houdini Outerwear has also created a line of apparel 100% made from recylced, recyclable, renewable, biodegradable or Bluesign certified materials that can be recylced at the end of it's life. 

The line I am the most stoked about is Alps & Meters, a company right in our own town creating rad canvas waterproof clothing that takes throwback to a whole new level. 

You will be mine. 

Bode Merrill's Alps & Meters kit. 

The North Face has strayed from the straight and narrow with their athlete driven Futurelight Steep Series collection. Lightweight, waterproof, and like nothing else out there. 

Another TSM fan-fave - Norrona will be back next season with some new colors and an expanded collection.

We are still deciding on this sick Anorak skiable puffer. 

We were able to ski in and test a few of Fowards new kits for the 20/21 season at our last demo. The new line has come a long way in just one short season and we are stoked to have it in store next year. 

Low-key, this pink. 

Helly Hansen stepping it up with some serious textiles..this kit has corduroy bibs.. early 2000s are calling and I'm not mad. 

We know everyone is going to be looking good next year in any of the 20/21 Outerwear but lets not forget the finishing touches. 

Some new dope socks coming from our Aussie friends at Le Bent. 

Cody Townsend's newest Pro Model. Get bent. 

Giro is launching a new goggle model, the Contour is boasting the widest field of view on the mountain. 

and their New Grid and Envi Helmets are ultrlight and feature MIPS Spherical .

Fly like an eagle. Smith bringing some color updates to the 4D Mag with Birdseye Vision™ which was launched this past year. 

Loud long underwear, because why be boring. Blackstrap, Smartwool, and Mons Royale are bringing bold back.