Beginning in March the question 'What do you guys do in the Summer?' really starts ramping up, come April it's asked dozens of times per hour the store is open. Sometimes the question is followed up with 'You know what you should do, sell (insert niche sporting gear of choice)'...
The question is sometimes asked with a condescending smug look, or a jaunty type attitude… On the flipside, the question is also sometimes asked out of general concern for our well being, and will immediately be followed up with some out-of-left field (that’s a baseball reference) solution to the perceived problems that are apparently leading to our seasonal demise…
IMAGINE THIS...
What if I just randomly walked into your workplace with my boy Tommy O’(insert any irish last name) from Boston and with an aggressive looking grin I was like, “What does your office do for money outside of the 9 to 5, Monday thru Friday?”, Or “This seems like a pretty big office to only be open for 40 hours a week?”, Or “Wow, this is a really nice building how much do you guys pay in rent?”... And before you can even answer, I’m tapping big Tommy on the shoulder and pointing at you with a giant get-a-load-of-this-guy smirk on my face…
I’m sorry, I went a little off the rails there. BUT as you can tell by my excitability in the last few sentences, you should now have a better understanding of how often and recurring the now infamous question is asked.
“What do you guys do in the summer?”
The truth is that summer time here in Boston is pretty friggin’ awesome! And while we appreciate all of the curiosity and/or concerns, we want to continue to stick to what we're good at and that is skiing and snowboarding and all that goes along with it. Summer is short, we have about 3 months to have a little fun doing non-ski things... In addition to getting everything online for your reading/ski-porn pleasure, we are also getting product ready for purchase both in-store and on the web.
Georgeohh on the backside // Dylan looking like a weirdo behind Neil // Gainz don't sleep
Doubles, if you haven't done it, do it -- way too much fun // The Man, The Kid (Self-Proclaimed), The Legend -- The Big AP
Me looking way cooler in a hoodie than Dylan.
2 Iconic Midwest Beers Mich Golden and Todd the Axe Man // Dylan, Me -- SUP!
Testing // Punching // Mounting
Cardboard companies kill it, ferr sure.
The freight elevator decides to stop working mid-delivery. Pretty standard operating procedure here @ TSM.
CJ handles every piece of merchandise inbound and outbound // More cardboard
I sank that putt // Georgeohh probably hit it in the woods
This is where the internet is created.
Ski Boots - They're what we are known for, and the reason people from Boston and beyond keeping coming thorugh the doors of 60 Canal Street.
Craig did a little building and tearing down, RIP my old office.
Ski rack version 3.0. The basement space feels like it's always evolving.
Freeskier Ad shoot. NBD. // Haters will say it's a green screen.
Craig calmly contemplating the meaning of life (he currently just had triplets).
The squad at Russell Mill/Billerica
Some people wear fanny packs. // Some people wear backpacks. // Some people wear fluorescent laced high top Nikes.
CJ, Neil, Georgeohh // Brady with the big smile to rock slab.
Truly amazing.
Neil did land it for those wondering.
Dylan at 35, more flexible than Neil at 23. // George's Big Cut #HairByShaun