Everybody wants BOA snowboard boots nowadays. As soon as you bring them out to customers their faces light up and they start wondering what the eff that dial thing on the tongue does. Then you show them how easy it is to get the boots on and off and they’re sold. It’s too...
Read MoreSnowboards sell themselves. Some of our customers walk into the shop and choose their boards based on the graphics. Some of our customers lap the park all day and buy softer boards that they can take to the mountain or to the streets. The sad truth about snowboards is that there’s not much of...
Read MoreCustomers in the shop often ask if they need to put a stomp pad on their brand new board. No, dude, you don’t need to mess up your crispy new snowboard with a big piece of studded rubber or metal. Last time I checked, I observed that most snowboarders, while snowboarding, strapped their feet...
Read MoreEast-coasters often overlook Lake Tahoe--it's far away and it's an annoying journey. If you’re really lucky, and you book late, then you get to fly to San Fran and then backtrack to Reno. So sick... Psyche.Utah and Colorado are so much easier to get to and its no wonder that...
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